My goal is to bring out the best in both the company and the overall team. I see myself as an active participant and contributor and don't really like standing on the sidelines. Instead, I prefer to get into the trenches with you, so we can solve problems and build solutions together.

As someone who has had the opportunity to work alongside some of the best founders and operators in the world across Silicon Valley and APAC, I'm passionate about sharing my knowledge and skills with newfound entrepreneurs and leaders towards helping them build something that is scalable, sustainable and that will stand the test of time.

If you would like to work with me, please reach out via email or fill out the form.

Value Add Pillars


The following pillars are core areas that I provide when I work with founders.

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Startup Framework Fundamentals

Deck Formation Complete walkthrough, review and design support of essential elements of a successful presentation deck
Leadership framework Crafting an effective leadership strategy that primes the founders and leadership team for scale at the earliest stages with the right foundation
Fundraising Strategy Building a strategy around the right message to communicate to investors and how to create momentum and manage investor relationships.
Goal Setting Defining frameworks and systems around goal setting and milestones i.e. OKRs, and KPIs, including guidance around the right tools to use.
Project Management Integration of project management practices and tools that prepare the business for product development, tracking and milestones.
Early Stage Hiring Support in creating practices and processes for hiring the right people who are aligned with the mission of the business, rather than just on pure talent alone.

Technology & Engineering

Software Architecture Technical guidance and design support around building scalable software systems i.e. DevOps, Microservices, Databases, ETL, Embedded Systems etc.
Systems and Processes Building the right frameworks around software development i.e. version control, documentation, technical debt, CI/CD, QA, Automation, etc.
Team Formation Forming the right team of engineers, test, etc.  across different technical verticals, but also the cross-functional collaboration with other teams i.e. product, sales, leadership, etc.

Product & Growth

Product Strategy Design and fine-tune an effective product strategy that focuses on strong GTM and Product Market Fit
MVP creation Guide and assist with product development within the right scope to support preliminary market testing and get adequate feedback
Positioning How to best position your product in the market
Marketing & Branding Build out a marketing strategy that helps promote and showcase the company and product alongside increasing user growth and retention and targeting the right archetype customers.
Monetization Support with designing product monetization strategies

Community

Investor network Potentially support in fundraising and connect you with the right network of investors best suited for your company.
MVP Development (optional)
+ Engineering
+ UI/UX
+ Public Relations
+ Marketing / Branding Work with some of our trusted partners to help facilitate product development.
Accelerators Pipeline you into our community of leading accelerators

Working Together


In all my years working at startups to scale-ups, I've come to the realisation that every company is different. Each leadership team I've come across is also unique, with needs best suited for their startup. For this reason, here are a few FAQs on working together.

How do we get started?

Free 1-2 hour consultation -- yes, it's quite long but my job is to truly understand your needs as a founder and how I can support you in the best way possible. This allows me to fully gauge you as a founder(s), but also gives you the chance to know me and see if I'm the right fit for you. The consultation is usually very casual but we'll go into the weeds on what you're looking for and how I can help.